Code JDMBA2b: Casual Gaming Market in China

Friday, July 15, 2005

Casual Gaming Market in China

SOHU just announced they will launch a new casual gaming platform next Monday, July 18th. Here is the story as reported by Pacific Epoch:

Netease recently launched a casual gaming portal as well which is now in beta testing. Now most of the major publicly traded Chinese portals (SINA, SOHU, NTES, TOMO) and gaming companies (SNDA, NCTY) are offering casual games or will be soon. Shanda and Tencent are the clear leaders in casual gaming at the moment. I believe Sina is doing pretty well also. Netease is obviously doing well in MMORPG games so it is likely that they can leverage some of that success to become a major player in casual gaming soon enough. As demonstrated recently by Shanda's rapidly accelerating casual gaming revenue it is an important and growing area. Competition will increase as more players enter the market. Many WVAS players will be or already are competing in the casual gaming market as well.

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