Here is a very interesting article from Guardian Unlimited on Shanda their expansion plans under the leadership of Chen Tianquiao:http://www.guardian.co.uk/china/story/0,7369,1428449,00.html
"China's second-richest man, Chen Tianquiao, looks poised to become the country's leading new media player after staging the sector's first aggressive raid on a rival's shares.
In a stealthy swoop over the spring festival holiday, Mr Chen's online game company Shanda Interactive Entertainment bought a 19.5% stake in Sina Corp, China's leading internet news portal, for $196m (£102m). The move finally turned the tables on Sina, which had tried to buy Shanda in 2003.The possibility of a takeover that would create China's biggest internet company with a combined value of $5bn, has sent shock waves through the new media sector, which analysts said is ripe for consolidation.
The raid also highlights the ambitions of Chen, who has made no secret of his desire to compete with the executive he most admires, Bill Gates.
Until recently, such aspirations looked unlikely to be realised. The 31-year-old Communist Party member listed Shanda in 2003. Its success in securing a peak domestic market of 2 million game players was built on its game Legend of Mir II, which was developed in South Korea. Last November, Chen told The Guardian that he had never travelled overseas.
Yet the acquisition of the stake in Sina, which operates China's most influential online news portal as well as the country's biggest mobile messaging service, was an international counter-attack that would have made the most cunning multinational executive proud.
After Sina's 2003 attempt to buy Shanda, Chen first tried to turn the tables last October with a friendly takeover offer. The Sina board, led by the politically influential French-educated chief executive Wang Yan, reportedly refused to meet him."Although as a SINA shareholder I am not really excited to give up my shares at this time for what SNDA may offer in a merger, I have to admit that the joint firm would truly become a powerful force. We shall see what develops from here...